Search engine optimization hints for new players and improving your own site

Search Engine optimization

1. Add content to your website everyday

Content is the single most important thing any website owner can add to drive targeted traffic to their website.

A page of good keyword optimized content will do more for you than five links from Google PR6 websites.

 Answer your website's email, market with a newsletter, and participate daily on the Internet as much as you can, such as forums and blogs.

The Internet is a popularity party; the more popular your website, the higher in the results pages you will soon find it.

Make sure you are writing keyword enriched content for your website.

Keyword enriched means using your keyword term about three to four times per page of content.

Since most pages will only be able to rank on the Search Engine Results Pages (SERPs) for two keyword terms, concentrate on writing about the two terms that match the content theme and your traffic goals.

Check your keywords here.

Search engine spiders cannot store much more than that per page. If your content is over 1000 words, try to add a few hundred more words and then split it into two pages.

Each page could be based on one of your keywords.

 Remember that content is king, and Google loves content. You can never have too much content.

The problem is that many people have to little content on their sites.

Consider where you will use your content. Some is best used on your website, of course; however you can also use content to give away as articles with links back to your site.

Once you write spider-happy text, keep it on your site for at least three months.

If your site is climbing the search engine charts, you know that your copy and code are winners.

2 Statistical Monitoring and Web Analysis

You need some sort of analysis software to track your visitors' habits when they come to your website, or you will need to learn how to use the tools provided by your Web host.

These statistics tell you valuable information which can help you optimize your website for your users, which is what search engine optimization is meant to be when it is reduced to its basic core.

 You will also need a way to monitor your website's keyword ranking results in the various search engine and directory results pages.

With these reports you can see which pages need tweaking in order to increase the ranking results.

Search engine optimization uses techniques specifically for gaining high ranking in the search engines.

Too often website form overpowers website function.

You get a good looking website that no one knows exists. I talk about this in Purchasing a website  This is woefully common on the internet.

High ranking should be the goal of every website, particularly if you wish to generate an income off it.

However these tricks and hints are not often employed by web site designers, and search engine optimization remains an esoteric activity, when in fact its easy for anyone to implement

The internet holds an abundance of help in this area. However I recommend this site Search Engine Forums   with good people and helpful tips.

This excellent article is summarized from Clint Dixon on These techniques can be performed on a new or existing website.

3. Submit your site to search engines

After the site is online and working completely, you should start to submit it to the search engines and directories.

When considering your submission to Google, you might want to get a link to your site from a site being indexed by Googlebot already.

Some observers speculate that allowing Google to find you through a link is better than submitting your site to Google. Make sure to submit manually to DMOZ.

If you have the money, pay for inclusion into's Directory listings.

4. Basic Search Engine Optimization

This point covers the basic search engine optimization of your website's pages.

Use you primary keyword term and two secondary terms at least once each in the following areas:

  • title tag,
  • meta description tag,
  • meta keywords tag,
  •  URL,
  • folder name,
  •  file name,
  • and one time each in the image alt tags of the top three images on your page,
  • three to four times in the page content at the top,
  • once in the middle and close to the bottom of the last paragraph of content.

 Use keyword terms as links to other pages on your site or to other well-ranked authority sites in your industry.

Use it in your head line tag, once in bold and once in italic font. You can even go so far as to underline the keyword terms one time on each page.


A Google representative notes that " sites shouldn't use "&id=" as a parameter if they want maximal Googlebot crawlage.  So many sites use "&id=" with session IDs that Googlebot usually avoids urls with that parameter"

Don't get hung up on the PageRank

For many people getting a higher PageRank (as seen on the Google bar) is a mark of success. However the Google representative notes that:

"We have a bank of machines that computes PageRank continuously, but we only export new visible PageRanks every 3-4 months or so."

So take little notice of changes in your PageRank, or in trying to reach a certain PageRank level. Just focus on making good pages.

How long does it take to get indexed in Search engines?


Up to 2 months


Up to 2 weeks


Up to 4 weeks


Up to 6 weeks


Up to 1 week

Northern Light

Up to 4 weeks


Up to 2 months


Up to 2 months